Spring always feels like a natural time to refresh and reset. “Spring cleaning” is a real thing, and for me, it goes beyond closets and desk drawers. I value process, structure, and organization. I like when everything has its place, in business and in life. This time of year also tends to be one of
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It’s never fun or easy to lose business. It can feel like a blow to both your company and your ego. I like to believe I can work with anyone, but the truth is that sometimes there’s a mismatch. The services we offer, and the way we deliver them, simply don’t line up with what
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While summer brings a slight pause in our event calendar, it’s anything but quiet behind the scenes at GMW. This season is a critical time for planning, strategizing, and laying the foundation for a successful year across all our client organizations. We’re using this time to finalize fall and winter programming, secure new sponsors, and
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One of the very first events I ever had to plan—over 17 years ago—was a golf outing. I had no clue what I was doing. I got tossed into a committee, had to figure out raffle prizes (think Wii Game Console and iPod) and foursomes, and was totally out of my element. Scramble? Shamble? Closest
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Before COVID, giving back to our community was something we made time for—whether it was stocking the local pantry, handing out turkeys and coats, or just picking up trash around our office. It was simple, meaningful, and always worth it. But like everything else, the pandemic shifted things. Our team changed, we went remote, and
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When it comes to throwing a corporate event, having an effective plan in place is what will make a difference for your attendees and your business. When done right, corporate event planning can be very successful for marketing and networking. You’ll need to inspire excitement, use creative marketing, track expenses, and develop a theme and
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According to Statista, 49% of small businesses in the U.S. are operating without a marketing plan, spending less than two hours per week on marketing efforts. Failing to focus on strategic marketing is simply unacceptable in today’s business landscape! Once you develop products and services that meet the needs of your target market, you must
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